Novotel London West is a landmark 4-star hotel located in the heart of Hammersmith, West London, renowned for its extensive accommodation and world-class conference and event facilities. Owned by The Arora Group since September 2025, the hotel offers over 630 spacious rooms and boasts one of the largest meeting and event venues in the UK with flexible spaces accommodating up to 3,000 delegates. Positioned advantageously with excellent transport links, Novotel London West serves both leisure and business travelers, making it a premier destination for visitors to London.
Overview of Novotel London West
Novotel London West, originally built in 1972 and recently renovated in 2020, stands as a prominent hotel in West London’s vibrant fulham/hammersmith/">Hammersmith area. It features 630 guest rooms designed for comfort by catering to both business and leisure needs. The hotel houses 40 flexible meeting rooms scattered across four floors and one of London’s most versatile event spaces, including the pillar-free Champagne Suite that can accommodate up to 1,400 theatre-style guests or 2,000 for receptions. Additionally, the Chablis Suite offers an exhibition space of 1,360 square meters. Its extensive conference and convention facilities have earned it a reputation as a cornerstone in London’s business tourism sector.
Strategic Location and Accessibility
Novotel London West enjoys a strategic location in Hammersmith, an accessible West London neighborhood. The hotel is a short five-minute walk from three of London’s major tube lines: Piccadilly, District, and Hammersmith & City, enabling visitors easy travel across London and to popular shopping centers such as Westfield and High Street Kensington. Its proximity to Heathrow Airport and major road and rail links adds to its appeal for international and national visitors alike. This accessibility has made Novotel London West a favored choice among conference attendees, tourists, and business travelers.
Facilities and Hospitality Services
Designed to provide a comprehensive hospitality experience, Novotel London West offers a mix of dining and leisure amenities. The hotel has three dining options including two restaurants—Aroma Buffet and Artisan A La Carte—and the Mirrors Bar, known for its relaxed atmosphere and impressive cocktail menu. Hosting over 33 meeting spaces, it is equipped with modern technology and on-site AV support to deliver tailor-made solutions for events and meetings. The hotel is also recognized as a healthcare assessed venue, featuring onsite Healthcare Champions to ensure client well-being during events. Complimentary Wi-Fi, coach parking, and dedicated event teams further elevate the guest experience.
Ownership and Market Position
In September 2025, Novotel London West was acquired by The Arora Group, one of the UK’s leading hotel and property development companies, in partnership with Deva Capital. This acquisition marks an important expansion for The Arora Group’s portfolio, strengthening its presence within London’s central hotel market with over 20 hotels and 8,000 keys under management. The strategic intent behind the acquisition focuses on leveraging Novotel London West’s substantial meetings and events infrastructure to boost its role in the capital’s dynamic business tourism and event hosting market.
Why Choose Novotel London West?
- Prime West London location with excellent transport links
- Expansive accommodation suitable for solo travelers, families, and groups
- One of the largest and most flexible conference and event spaces in the UK
- Healthcare-assessed venue ensuring client safety and comfort
- Multiple dining options with quality produce and diverse menus
- Onsite professional events team providing bespoke service
Novotel London West stands out as a premier hotel destination in West London, blending spacious, modern accommodations with one of the most significant conference and event facilities in the UK. Its prime location coupled with excellent accessibility, comprehensive amenities, and professional service make it ideal for both leisure visits and corporate events. This hotel delivers consistent quality, aligning with London’s vibrant culture and business landscape, thus securing its place as a go-to venue in the capital.
