West London Queer Project x NYX: Safe Spaces for Queer People

Key Points

• West London Queer Project (WLQP) and NYX Professional Makeup have formed a significant collaboration under NYX’s Proudly Pro-You initiative to support LGBTQIA+ safe spaces.
• WLQP has hosted 160 events in 2024 alone, catering to diverse ages and backgrounds within the queer community, with a focus on safe conversations around homophobia and transphobia.
• The collaboration particularly amplifies queer people of colour, aiming for inclusion and visibility.
• WLQP celebrated its Fifth Anniversary with a major street party supported by NYX Professional Makeup.
• NYX Professional Makeup consistently demonstrates allyship by listening and backing tangible actions to create safe and celebratory spaces.
• The partnership emphasizes inclusivity in activities ranging from spin classes to comedy nights, fostering community and support.
• Both organisations recognise the urgent need for queer-safe spaces in times of rising external threats to LGBTQIA+ communities.
• NYX’s Proudly Pro-You brand initiative also supports other queer organisations across the UK, amplifying community-building projects through grants.

What is the collaboration between West London Queer Project and NYX Professional Makeup?

As reported by Jasmine from the West London Queer Project in an interview with DIVA Magazine, this collaboration under NYX Professional Makeup’s Proudly Pro-You initiative centres on providing safe, inclusive spaces for LGBTQIA+ individuals, especially queer people of colour. Jasmine emphasised,

“People that have come to the West London Queer Project, they found that it’s been a really safe space to talk about homophobia or transphobia that they’re experiencing. We think that’s really really important for queer people at this time”.​

WLQP, founded out of necessity due to a lack of safe spaces for queer individuals, has grown into a robust community hub, organising 160 events in 2024 alone. These events span across varied interests, from fitness to comedy, demonstrating a genuine intent to cultivate a welcoming and diverse atmosphere. Jasmine reiterated NYX’s supportive role, explaining,

“Right from the start NYX Cosmetics has been ready to listen and really speak with actions. They are really helping us to showcase the safe space that we’re building in West London and the community that we have”.​

How does the collaboration support queer people of colour specifically?

The partnership shines a spotlight on the unique experiences of queer people of colour within the LGBTQIA+ community. Jasmine highlighted the importance of recognition and representation for this group, which has historically faced compounded marginalisation. The Proudly Pro-You campaign, through WLQP, ensures that queer people of colour have spaces where they feel genuinely seen and included, not just tolerated.

As noted by DIVA Magazine, WLQP’s events and outreach have been designed to embrace cultural diversity, ensuring the music, art, and community reflect the multifaceted identities within London’s queer population. This focus was especially visible during WLQP’s Fifth Anniversary Street Party, a major celebration supported by NYX, designed to unite and empower the community.​

What examples illustrate the impact of this partnership?

The Fifth Anniversary Street Party, held in Chiswick on August 31st, 2025, marked a milestone for WLQP and their collaboration with NYX Professional Makeup. The event offered an open invitation to the community to celebrate safely and joyfully. Photos and social media posts from both WLQP and NYX showed a vibrant gathering that symbolised resilience, inclusion, and joy in the face of ongoing societal challenges.​

Moreover, the extent of WLQP’s programming — with 160 events in one year — illustrates deep community engagement and outreach. Events such as spin classes, comedy nights, and culturally inclusive dance parties ensure that every individual finds a space that resonates with them personally, creating a mosaic of queer life in West London.​

How is NYX Professional Makeup framing its role in supporting LGBTQIA+ communities?

NYX Professional Makeup’s Proudly Pro-You brand initiative publicly advocates for LGBTQIA+ empowerment and has been proactive in funding safe spaces and community initiatives across the UK. According to NYX’s official statements, the brand collaborates with six queer organisations including WLQP, providing resources and visibility to create thriving environments for queer individuals.​

Jasmine from WLQP praised NYX’s partner approach, stating,

“Right from the start NYX Cosmetics has been ready to listen and really speak with actions,”

underscoring that allyship is demonstrated not just by words but through tangible support for community spaces.​

What are the broader implications of the WLQP and NYX collaboration?

The collaboration exemplifies how corporate partnerships can meaningfully contribute to social change by supporting grassroots movements. In a time when safe physical spaces for LGBTQIA+ individuals are increasingly under threat, initiatives that provide refuge, visibility, and empowerment are vital. WLQP’s proactive community-building efforts, combined with NYX’s platform and resources, create a blueprint for how brands and nonprofits can work together to foster inclusive environments.​

This alliance also highlights intersectionality in LGBTQIA+ advocacy, with an emphasis on safe spaces that recognise the layered identities of queer people, especially people of colour, thus reinforcing the movement towards inclusivity beyond tokenism.

The West London Queer Project and NYX Professional Makeup’s collaboration is a potent reminder of the necessity for safe, affirming queer spaces today — spaces born from the recognition that such environments have been too scarce for too long. As WLQP co-founder Jasmine said,

“We were founded on the basis that there were no safe spaces left”.

Through ongoing support and celebration, this partnership is changing that narrative one event at a time.